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Journalists share insights on September 13

November 7, 2012

The digital landscape has transformed the way the world gathers and shares information. Newsrooms are marked by fluidity. Many tried-and-true media relations approaches are outmoded. It’s a challenge to simply stay on top of the best techniques for engaging media. NIRI Twin Cities and Business Wire hosted rapid-fire perspective-jam on September 13, 2012 featuring a distinguished panel of business editors, journalists and reporters who shared insights on how to cut through the noise and get your messages heard in today’s digital world.

Newsroom 2012: Best Practices for Engaging the Media

Journalists from Bloomberg News, Business Journal, MinnPost, Pioneer Press, Star Tribune share insights on how to pitch media in the digital world on September 13.

Featured Panelists

–David Brauer, MinnPost
–Michelle Cortez, Bloomberg News
–Dirk DeYoung, Minneapolis/St. Paul Business Journal
–Julio Ojeda-Zapata, St. Paul Pioneer Press
–Todd Stone, Minneapolis Star Tribune


–Brad Allen, business and financial journalist and writer, adjunct instructor at University of St. Thomas

Key Learnings

Attendees walked through the 2012 Newsroom, heard about newsroom processes, best media relations practices, practical do’s and don’ts, and learned tips to effectively engage the media today.
–How to develop real conversations and effective relationships with media.
–How to master the art of effective storytelling and media pitching in the digital world.
–How to strike a balance in media relations strategy by integrating traditional and digital platforms.
–How to utilize social media tools to your advantage.
–The biggest media relations success stories – and stinkers.


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