Thought Leadership Session: The Pros and Cons of Social Media for Investor Relations

Serena_EhrlichDate: Thursday, August 25, 2016

Location: Loews Minneapolis Hotel, 601 First Ave N, Mpls, MN 55403

Time: Registration 11:30 am, lunch/program noon to 1:00 pm

Missed this at NIRI National, San Diego?  No worries—we are bringing this highly attended session to you, hosted by Director of Social and Evolving Media, Serena Ehrlich– Mobile Marketer’s Top 25 Women to watch.

By popular demand, this program provides a closer look to see if social media is a fit for your IR program? How do you know? And if it is, how do you use it? In this session, Serena will break down the pros and cons of social media for investor relations and discuss tactical ways to implement the right program for your company.

Learning Objectives

› The pros and cons of social media
› How to determine if social media is the right channel for you
› How to implement a successful social IR program

Speaker:
Serena Ehrlich, Director of Social and Evolving Media, Business Wire
Over the last 20 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective. However, she credits her 14 years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution, changing the face of today’s customer communications. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohl’s, Avon, Mattel and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. https://www.linkedin.com/in/serenaehrlich

Event Overview

DateDescriptionTimeLocation

Aug 25th
2016

Serena Ehrlich: Pros and cons of social media for IR, tactical ways to implement the right program.

Registration 11:30 am, lunch/program noon to 1:00 pm

Loews Minneapolis Hotel, 601 First Ave N, Mpls, MN 55403